Flushing Profits or Targeted Marketing?

Thoughts From the Coffee Table: The Asian continent is passionate about toilets.

A few years ago my hubby traveled to South Korea, China and Japan on business. I got a picture of the toilet from every hotel room. He’s back in South Korea again, so guess what pic I got after he landed?

Don’t worry. He isn’t obsessed with toilets. He is amazed at the extra costs these hotels embrace to ensure their guests have an enjoyable bathroom experience. These things aren’t cheap!

Controlling costs is essential in any business, but I often wonder about the levels we go to in order to save a buck. And as consumers, we often don’t even think about it anymore. We are used to the cuts.

No blankets on planes. One napkin per bag at McDonalds. No more tiny bottles of shampoo in hotels. (Although that one is good for reducing plastic, so I can’t fault it)

On the flip side, I’ve seen great examples of small investments into customer experiences that reap huge rewards. Surprise appetizers. Hand written notes. Free socks with shoe purchase.

We can make a big impact with little cost when we make it a priority. We can make little impact with big cost when we aren’t looking.

And we can make a big impact with big cost if we choose. With just the right temp and pressure.

About the author, Michael

I am an executive leader, sales trainer, and author, with over 25 years of experience delivering motivational speeches and training sessions to audiences worldwide. I have a unique range of experience, from my beginnings as a Catholic school teacher to managing hundreds of people and hundreds of millions of dollars as Vice President of US Sales for two global medical device companies.

In 2016, I published my first book, Tell Me More, to share my leadership mantra. Through a strategy of active listening and observational questioning, we become better leaders, better sales people, and we can deliver on phenomenal customer experiences. Through this podcast, we’ll see how the Tell Me More process is at work in the business world today.

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