Thoughts From the Coffee Table: You should have seen the one that got away!
We spent the weekend helping my husband’s family open their lake home for the summer. Hard work, great food, laughter and lots of Pinnacle made for a wonderful time.
I was fascinated by the millions of newly hatched fish, trying to make their way in the big bad aquatic jungle. Who would make it? Who would thrive?
Who would be dinner, before lunch?
In Kate Colbert’s fantastic book “Think Like a Marketer – How a Shift in Mindset Can Change Everything for Your Business,” one of her core principles is “Don’t pursue ALL marketing tactics, but always be open to new ones.”
How often do we, in professional pursuits, try to beat ALL of the competition? We leave the security (and potential support) of the group to go after every opportunity. We want to be THE fish that makes it big!
But creating a foundation of wins is critical to long-term success.
Building vertically by horizontal consistency. Taking good risks, but not every risk. Making bold moves, but not to the exclusion of secure ones. Creating allies among peers.
Leaders who think like marketers review their pond frequently. They watch. Learn. Emulate. Pivot.
And they make bold moves when they are smart enough not only to survive, but to thrive.