The Amazing Susan Beard and Her Dynamic Team at SB Design Company – Episode 031

Susan Beard has photographed some of the most elite historical figures of our times, such as Colin Powell, Steven Spielberg, President Bill Clinton, Tony Blair and more, and almost went on a date with Prince Andrew. That story alone is worth the listen and the laughter in this episode.

Founding her studio in 1990 she has evolved her business and brand to include several niche businesses like Regal Beagle (ergo the photo shown here as well as a throwback reference to Three’s Company), Wax Works Photos, Sea La Vie and more.

Susan and her invaluable business partner and mentee Erika Schoof, these ladies run a serious business while having a great deal of fun.

I apologize in advance for the peals of uncontrolled laughter. Their stories will touch your heart, make you laugh, and will make sure you never look at your own dog, cat or emu the same, ever again.

Learn more about Susan and her dynamic and talented team at





YouTube: #shockyourpotential #secretshoppermichael #salesmixology #tellmemorebook #business #sales #marketing #inspiration #motivation #customerservice #podcast #podcasting #customerexperience #entrepreneur #leadership #linkedin #travel #retail #shopping @SusanBDesign @SusanBeardDesign @SBDesignCo 


About the author, Michael

I am an executive leader, sales trainer, and author, with over 25 years of experience delivering motivational speeches and training sessions to audiences worldwide. I have a unique range of experience, from my beginnings as a Catholic school teacher to managing hundreds of people and hundreds of millions of dollars as Vice President of US Sales for two global medical device companies.

In 2016, I published my first book, Tell Me More, to share my leadership mantra. Through a strategy of active listening and observational questioning, we become better leaders, better sales people, and we can deliver on phenomenal customer experiences. Through this podcast, we’ll see how the Tell Me More process is at work in the business world today.

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