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When You Care Enough to Send the Very Best

Thoughts From the Coffee Table: When you care enough to send the very best.

Although it’s fun to wake up to a slew of birthday wishes on your FB feed, it’s still not as much fun as receiving an actual card in the mail.

In business, a well-written thank you email after a job interview is expected, but a handwritten note is a welcome surprise.

I used to be very good at sending cards. A long time ago. In a galaxy far, far away…

October holds the most birthdays in my family, and here I sit again, with nothing but texts, calls and mailed gifts from Amazon to show how much I care.

I decided to make a change. I began buying cards like crazy last month, hoarding them and prepping for 2020. Signing, stamping and marking with mail-by dates.

Call it my New Year’s Resolution, not come early, but rather PLANNED ahead of time.

I finally gave myself a break, knowing that cards aren’t missed because I don’t care. It’s because I haven’t PLANNED.

Ed Goodman, Sales & Marketing Exec for Hallmark penned those important words in 1944, which still stand as one of the most iconic slogans in history.

Life and business move at a rapid pace. Important things can get dropped along the way.

But at the end of the day, is that really an excuse for those you care about the most?

About the author, Michael

I am an executive leader, sales trainer, and author, with over 25 years of experience delivering motivational speeches and training sessions to audiences worldwide. I have a unique range of experience, from my beginnings as a Catholic school teacher to managing hundreds of people and hundreds of millions of dollars as Vice President of US Sales for two global medical device companies.

In 2016, I published my first book, Tell Me More, to share my leadership mantra. Through a strategy of active listening and observational questioning, we become better leaders, better sales people, and we can deliver on phenomenal customer experiences. Through this podcast, we’ll see how the Tell Me More process is at work in the business world today.

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